Business
Marketing guru will put his money where his mouth is!
Galway-based small business marketing consultant John Mulry is celebrating launching his “Expect Success with Marketing Magazine” by putting his money where his mouth is.
The marketing maverick who released his first book Your Elephant’s Under Threat in February 2014 has also put the finishing touches on his second book entitled ‘Direct Response – Finally, a simple, step by step roadmap’ on how to market your business and create advertising that sells which will be out later this year.
On top of that, John has decided to go the extra mile to prove up front that his marketing strategies and optimisation of what he calls the five profit pillars can have a profound impact on businesses.
John is setting time aside for small business owners; at his own expense with a series of free marketing ignition kick-start sessions to evaluate where they are in their business, and where they want to get to.
And, if at the end of his free ignition kick-start session you feel that John has wasted your time, he’s willing to part with €300 of his own money as compensation.
“Chances are there is a pocket of under-served customers, clients or untapped potential in businesses. I work together with businesses to map out an immediate action plan you can take to profit from them,” said John.
One of John’s recent success stories is from a client in Dublin, John T Kenny of Access Fitness. After sitting down with John and implementing his strategies, he closed 24 clients and added €10,000 to his business.
“If someone had told me you will get an extra €10k in your bank account from [John’s strategies] I would have laughed but this has transformed my business and the results were outstanding. I closed a total of 24 clients once I activated what I had learned,” he said.
“It totally changed my way of thinking and how to approach my marketing strategy. The results were immediate. This has made a huge impact on my business going forward. I now have a system in place I have laser-targeted marketing and I am no longer just winging it,” he added.
See http://JohnMulry.com/renegade
The new President of Local Ireland, the association representing local news publishers around the country, is Head of Irish Times Regionals Dan Linehan.
Mr Linehan takes over the presidency from Declan McGuire of the Connacht Tribune. His appointment was confirmed at the recent Annual General Meeting of Local Ireland at Bloomfield House Hotel near Mullingar, Westmeath.
Mr Linehan, who has served as Vice President of the organisation for the last two years, said: “The coming years are a very important time for local publishers with many important issues to be addressed, including the implementation of the Future of Media Commission recommendations, defamation reform, the role and support for local publishers in public service reporting and helping publishers develop commercial digital offerings.”
Speaking at the AGM, Mr McGuire acknowledged the work done by the Executive in the past two years under the direction of Executive Director, Bob Hughes, on several projects related to the publishing industry but most especially the successful conclusion of the long-running campaign for the abolition of VAT on newspapers.
He also wished Mr Linehan the very best in his new role as President of the association for the next two years.
Mr Hughes thanked Mr McGuire for his leadership and support during his term of office and said he looked forward to working with Mr Linehan on the key policy priorities for the association, including Government supports, Government advertising, fair remuneration for content from the tech platforms and the reform of the legislation for defamation.
Local Ireland members also elected Seán Mahon, Managing Director of the Southern Star, as Vice President for the next two years.
The shortage of affordable housing is the single biggest impediment in attracting and retaining workers in the West, according to business group Ibec.
At a ‘Regional Insights Series’ meeting in the Galmont Hotel in Galway last week, employers were told that capacity constraints and labour supply are the key challenges facing business growth in the region.
Ibec Head of Regional Policy Helen Leahy said: “There must be greater focus by government on enhancing quality of life issues such as housing and infrastructure which are driving labour shortages in the region.
“Ibec’s vision for the West is to realise its potential to become a globally competitive location. An inadequate supply of affordable housing is now the single largest impediment to attracting and retaining talented workers, without whom business investment and expansions are not possible.
“Labour shortages are a real concern for businesses in the region. People decide where to live and work based on quality of life and access to high quality services and amenities. Industry tends to follow talent, and in this regard, the region needs to have all the building blocks in place as the attraction and retention of world-class talent becomes increasingly competitive on a global level,” said Ms Leahy.
Amongst Ibec’s priorities for the West are:
- Addressing housing and infrastructure challenges
- Transitioning towards a new growth model with Net Zero energy powered by Atlantic offshore wind resources
- Adapting businesses to the new economic realities
- Enhancing capacity and skillsets to achieve sustainable development objectives
- Investment in people and skills
- Creating competitive advantage through digitalisation
- Innovation as a key driver of productivity growth
One in five Galway businesses want to go fully cashless, as the move towards card payments and tapping continues unabated post-Covid.
In all, 22% of Galway businesses would like to be fully cashless, according to a survey carried out by BOI Payment Acceptance (BOIPA), a provider of payment technology solutions, which asked Irish businesses about the current payment landscape as well as business confidence and concerns.
Over one-third (36%) of Galway businesses were unaware there is no contactless limit on mobile wallets – just below the national average – while 54% believe the increase in card over cash transactions has helped them run their business.
Six out of ten Galway businesses expect to grow this year despite the cost-of-living crisis and running costs dominating as key concerns; 62% believe their business will grow over the next twelve months despite global economic uncertainty.
Unsurprisingly cost-of-living increases and running costs were the main concerns the majority of businesses had.
For more, read this week’s Connacht Tribune.
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