Business
Former Galway binman shares business ideas
A former binman will launch his second business book The Binman’s Guide to Marketing, a collection of marketing inspirations and ideas which have been the secrets to the success of his and many leading Irish and international companies.
Following the success of his first book The Binman’s Guide to Selling which shot to No.3 in the Amazon Bestseller list following its launch in 2013, author Oisín Browne has focused his second literary offering on the areas of branding, social media, digital marketing and PR to help business owners and marketers to increase sales.
Having started out on the back of a truck on The City Bin Co’s early morning bin collection route in Galway back in 1998, oisín is now firmly in the driving seat.
Having risen up through the ranks over the past 18 years he is now a shareholder in the company which employs over 100 staff in Ireland and has ambitious plans for Europe.
In addition, the internationally mobile business enthusiast works in waste management in Europe and the Middle East as well as being the social media lead for The City Bin Co. and working closely with the company’s Marketing team.
Now a shareholder in the company, Browne’s new book charts the lessons learned over the years in bite-sized tips to help guide budding entrepreneurs or anyone seeking inspiration and ideas to get into a winning mindset when it comes to marketing. As well as sharing his own insights, The Binman’s Guide to Marketing also delves into the knowledge bank of some of Ireland’s leading Marketing minds, including brands such as Ryanair, Coderdojo, Tayto and many more.
“I am delighted to be launching my second business book and sharing the lessons I have learned over the years. I hope this book contains something for everyone looking to make an impact through everything from branding and PR to social media and digital marketing. My intention is to write a series of business books sharing insights into what has shaped my career to date and that I hope will guide, motivate and inspire business owners and their teams.”
Both of oisín’s Book’s have received international acclaim. His first book ‘The Binman’s Guide to Selling’, received international praise from top global business experts including Libby Gill (Business Coach and branding brain behind the Dr Phil Show in the US), Marshall Goldsmith (million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There),Verne Harnish, Jeffrey J.Fox, Al Ries and Dr Paddi Lund.
The Binman’s Guide to Marketing is available at Amazon.com and Charlie Byrnes Bookshop, Galway where it will be launched on Thursday, March 31 by special guest Bobby Kerr.
The new President of Local Ireland, the association representing local news publishers around the country, is Head of Irish Times Regionals Dan Linehan.
Mr Linehan takes over the presidency from Declan McGuire of the Connacht Tribune. His appointment was confirmed at the recent Annual General Meeting of Local Ireland at Bloomfield House Hotel near Mullingar, Westmeath.
Mr Linehan, who has served as Vice President of the organisation for the last two years, said: “The coming years are a very important time for local publishers with many important issues to be addressed, including the implementation of the Future of Media Commission recommendations, defamation reform, the role and support for local publishers in public service reporting and helping publishers develop commercial digital offerings.”
Speaking at the AGM, Mr McGuire acknowledged the work done by the Executive in the past two years under the direction of Executive Director, Bob Hughes, on several projects related to the publishing industry but most especially the successful conclusion of the long-running campaign for the abolition of VAT on newspapers.
He also wished Mr Linehan the very best in his new role as President of the association for the next two years.
Mr Hughes thanked Mr McGuire for his leadership and support during his term of office and said he looked forward to working with Mr Linehan on the key policy priorities for the association, including Government supports, Government advertising, fair remuneration for content from the tech platforms and the reform of the legislation for defamation.
Local Ireland members also elected Seán Mahon, Managing Director of the Southern Star, as Vice President for the next two years.
The shortage of affordable housing is the single biggest impediment in attracting and retaining workers in the West, according to business group Ibec.
At a ‘Regional Insights Series’ meeting in the Galmont Hotel in Galway last week, employers were told that capacity constraints and labour supply are the key challenges facing business growth in the region.
Ibec Head of Regional Policy Helen Leahy said: “There must be greater focus by government on enhancing quality of life issues such as housing and infrastructure which are driving labour shortages in the region.
“Ibec’s vision for the West is to realise its potential to become a globally competitive location. An inadequate supply of affordable housing is now the single largest impediment to attracting and retaining talented workers, without whom business investment and expansions are not possible.
“Labour shortages are a real concern for businesses in the region. People decide where to live and work based on quality of life and access to high quality services and amenities. Industry tends to follow talent, and in this regard, the region needs to have all the building blocks in place as the attraction and retention of world-class talent becomes increasingly competitive on a global level,” said Ms Leahy.
Amongst Ibec’s priorities for the West are:
- Addressing housing and infrastructure challenges
- Transitioning towards a new growth model with Net Zero energy powered by Atlantic offshore wind resources
- Adapting businesses to the new economic realities
- Enhancing capacity and skillsets to achieve sustainable development objectives
- Investment in people and skills
- Creating competitive advantage through digitalisation
- Innovation as a key driver of productivity growth
One in five Galway businesses want to go fully cashless, as the move towards card payments and tapping continues unabated post-Covid.
In all, 22% of Galway businesses would like to be fully cashless, according to a survey carried out by BOI Payment Acceptance (BOIPA), a provider of payment technology solutions, which asked Irish businesses about the current payment landscape as well as business confidence and concerns.
Over one-third (36%) of Galway businesses were unaware there is no contactless limit on mobile wallets – just below the national average – while 54% believe the increase in card over cash transactions has helped them run their business.
Six out of ten Galway businesses expect to grow this year despite the cost-of-living crisis and running costs dominating as key concerns; 62% believe their business will grow over the next twelve months despite global economic uncertainty.
Unsurprisingly cost-of-living increases and running costs were the main concerns the majority of businesses had.
For more, read this week’s Connacht Tribune.
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