Toyota continues to motor away at head of market

New research has found that almost one in four motorists are likely to opt for a hybrid model when making their next car purchase.

A nationwide survey of 1,000 people carried out last month May by research company, iReach, found that 28% of Irish people are planning to buy a car in the next 12 to 18 months, with 14% intending to purchase a new car, 13% intending to buy second-hand and 1% planning on buying an imported vehicle. A total of 23% say they will likely choose hybrid for their next car choice.

When presented with a list of the top 20 mass market car brands and asked which brand they would most likely choose for their next car purchase, almost a quarter of respondents (23%) chose Toyota, with the second choice coming in at almost half of that with 12% of the vote.

Commenting on the figures, Toyota chiefs believe the high figure is due to the fact that Toyota recently ranked the top car brand operating in Ireland overall in the 2020 Reptrak study, and came out on top in an earlier iReach survey in February this year with 21% of respondents stating Toyota has the best reputation of all car brands, followed by the next car brand at 11%.

When it came to intended powertrain choice, hybrid accounted for 23% in the survey, which is very much in line with the 23% opting for Toyota given the brand sells almost exclusively self-charging hybrid models.

Toyota has been at the forefront of progression towards a more eco-friendly motoring environment for more than 20 years since the first Prius hybrid was introduced.

For more, read this week’s Connacht Tribune.

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