Third new model in Volvo’s top-of-the-line 90 series

By Gerry Murphy

Volvo has a rich history when it comes to producing big estate cars. Now they are at it again with the eminent arrival of the eagerly-awaited Volvo V90. It was revealed last week in Stockholm, Sweden and is the latest in the premium car maker’s top-of-the-line 90 series.

Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate

“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”

The new V90 is the third car unveiled in Volvo’s top-of-the-line 90 series, all of which are built on the company’s specially-designed and fully modular Scalable Product Architecture (SPA), which has opened up a range of new opportunities in terms of how Volvos can be designed, built and equipped.

“The modern premium estate is all about the intriguing combination of a luxurious experience with the functional origins of the estates silhouette. The sophisticated ambience of our new Volvo Interiors is combined with a great cargo space, providing the right kind of functionality – whether through connectivity or cargo and storage solutions,” said Thomas Ingenlath senior vice president for design at Volvo Cars.

The new V90 delivers cutting-edge Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, with large animal detection and run-off road mitigation, and class-leading connectivity including smartphone integration with Apple CarPlay.

Volvo Cars has also worked tirelessly on driving dynamics in the new model delivering a totally new and refined driving experience characterised by a sense of engaging control and predictability.

“We have a very strong offer in the V90. Our PowerPulse technology is designed to deliver a distinct performance boost to our diesel engine, while the T8 Twin Engine petrol plug-in hybrid will deliver around 410 hp and a pure electric range of around 50 km,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Cars.