SEAT enters SUV sector

By Gerry Murphy

SEAT is the latest car maker getting in to the SUV segment with the presentation of the new Ateca.  Company chiefs are describing it as a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility.

When the SEAT Ateca begins advance sales this Spring, it will be available in a wide range of variants. The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW / 115 PS to 140 kW / 190 PS, with either front-wheel or all-wheel drive, plus manual or dual-clutch DSG transmissions.

The extensive array of technology options extends from full-LED headlamps through a broad portfolio of assistance systems, like the innovative traffic jam assist and the new Emergency Assist, to a package of latest-generation infotainment systems with 8-inch touchscreens and Full Link connectivity. Three equipment lines offer colours and top-quality materials to suit every taste, the top-of-the-range being the Ateca XCELLENCE.

“We are delighted to announce the addition of the all-new SEAT Ateca to our already excellent product line up, Saif Niall Phillips, brand director with SEAT Ireland.

“The SEAT Ateca marks the brands entry into a new segment for us and it will, we believe, set the standard in its class. The introduction of the Ateca comes at a time when the mid-size SUV segment has seen phenomenal growth, up 51% year to date compared to the same period in 2015, increasing its share of the total market from 16.7% to 19% which makes it one of the core segments.

For more, read this week’s Connacht Tribune.