Prestigious Car of the Year award goes to Peugeot 208

Peugeot is celebrating this past week as the new Peugeot 208 has been crowned the 2020 Car of the Year.

Although the Geneva Motor Show has been cancelled due to the Coronavirus, a panel of judges made up of 60 European automotive journalists did vote for the most sought-after prize in international motoring.

At the announcement, the jury appreciated the bold design and technology features onboard the all-new Peugeot 208, together with the “power of choice” customer offer; customers choose their preferred trim, then the powertrain, whether petrol, diesel or electric, without compromising on space, technology, looks or driving sensations. Already a European best-seller, it is also the first Peugeot “2 series” and the sixth Peugeot to be awarded this most prestigious prize, during the 56-year history of the awards.

Nearly 110,000 customers have ordered the new Peugeot 208 since its launch in Europe in October, with 15% of the orders for electric versions. In France, the new Peugeot 208 leads the registration rankings of the PC market at the end of February 2020.

“I am particularly proud that the New Peugeot 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA,” said Jean-Philippe Imparato, Peugeot brand CEO.

“It’s the first time that a Peugeot ‘2 series’ has triumphed. Indeed, three Peugeot “Cars of the Year” are currently on the road; the 3008, the 308, and now the new 208. The COTY 2020 legitimates the Brand’s “power of choice” strategy.

For more, read this week’s Connacht Tribune.

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