New York-based Galwegian thrives in heart of virus epi-centre

An aspiring entrepreneur and Galway native, who had just set up a digital marketing company in New York when the pandemic struck, continues to work twelve-hour days as companies scramble to stay afloat.

Tadhg Reynolds, 24, from Kinvara, left for a better life exactly a year ago, on graduating from NUIG with a degree in Business Information Systems.

On his arrival, he joined a digital marketing start-up in Manhattan focused on e-commerce before branching out on his own, concentrating on Facebook ads, email and Instagram posts for companies in the US as well as in Ireland.

And then Covid-19 sent shockwaves around the world.

America is now the epi-centre of the pandemic and New York has been hardest hit, with 12,000 new cases confirmed and 600 deaths recorded on the day Tadhg spoke to the Connacht Tribune.

Tadhg had been worried that his newly found business would fall by the wayside as digital marketing is usually the first thing cut in hard times.

“I’ve actually started taking on new clients – companies selling home exercise equipment, hand sanitisers, hand moisturisers are doing really well so I’m helping them capitalise and everything seems to be going ok,” he remarks.

See full story in this week’s Connacht Tribune, on sale in shops now. You can also order the paper with your online delivery – or buy a digital edition on www.connachttribune.ie