Business
New mobile and online advertising service launched
Galway’s businesses will find it easier to advertise on-line and on mobile devices thanks to a new service launched today to by the Connacht Tribune Group.
CT Online gives advertisers an easy, low cost way of reaching a large and growing audience which uses the group’s websites every day.
CT Online is a suite of digital advertising services which allows businesses engage easily with a digital audience which is itself engaged by news, sport, entertainment and information about Galway.
‘We re-launched www.ctrib2019.wpengine.com and www.galwaybayfm.ie earlier this year and made sure that they were suitable for viewing on mobile devices as well as computers,’ says Dave Hickey Group Chief Executive.
The sites attract over 400,000 page impressions each month and this is growing rapidly as more content is added.
‘We also reach people every day on Facebook, Twitter and with an email newsletter three times a week,’ says Dave.
It doesn’t matter if a business has a website or not, it can still reach this massive audience with the local advertising package developed for CT Online.
‘This represents really good value for any business wanting to reach a targeted audience quickly,’ says Olivia Hayes, Digital Sales at the Connacht Tribune Group.
‘We can also link online advertising to a print campaign to extend the advertiser’s reach massively.
CT Online combines increased market penetration and conversion rates with measurable results which will be shared with clients during and after a campaign.
This will allow modifications and improved focussing in mid-campaign, if required.
The service includes design of either static or animated adverts and businesses can opt to have a dedicated landing page to allow them capture audience data, run competitions, etc.
For more details see www.ctrib2019.wpengine.com/digital or contact Olivia Hayes on 091 536243 olivia.hayes@ctribune.ie
Connacht Tribune
New President for Local Ireland
The new President of Local Ireland, the association representing local news publishers around the country, is Head of Irish Times Regionals Dan Linehan.
Mr Linehan takes over the presidency from Declan McGuire of the Connacht Tribune. His appointment was confirmed at the recent Annual General Meeting of Local Ireland at Bloomfield House Hotel near Mullingar, Westmeath.
Mr Linehan, who has served as Vice President of the organisation for the last two years, said: “The coming years are a very important time for local publishers with many important issues to be addressed, including the implementation of the Future of Media Commission recommendations, defamation reform, the role and support for local publishers in public service reporting and helping publishers develop commercial digital offerings.”
Speaking at the AGM, Mr McGuire acknowledged the work done by the Executive in the past two years under the direction of Executive Director, Bob Hughes, on several projects related to the publishing industry but most especially the successful conclusion of the long-running campaign for the abolition of VAT on newspapers.
He also wished Mr Linehan the very best in his new role as President of the association for the next two years.
Mr Hughes thanked Mr McGuire for his leadership and support during his term of office and said he looked forward to working with Mr Linehan on the key policy priorities for the association, including Government supports, Government advertising, fair remuneration for content from the tech platforms and the reform of the legislation for defamation.
Local Ireland members also elected Seán Mahon, Managing Director of the Southern Star, as Vice President for the next two years.
Connacht Tribune
Employers’ group hears of key challenges facing businesses in the region
The shortage of affordable housing is the single biggest impediment in attracting and retaining workers in the West, according to business group Ibec.
At a ‘Regional Insights Series’ meeting in the Galmont Hotel in Galway last week, employers were told that capacity constraints and labour supply are the key challenges facing business growth in the region.
Ibec Head of Regional Policy Helen Leahy said: “There must be greater focus by government on enhancing quality of life issues such as housing and infrastructure which are driving labour shortages in the region.
“Ibec’s vision for the West is to realise its potential to become a globally competitive location. An inadequate supply of affordable housing is now the single largest impediment to attracting and retaining talented workers, without whom business investment and expansions are not possible.
“Labour shortages are a real concern for businesses in the region. People decide where to live and work based on quality of life and access to high quality services and amenities. Industry tends to follow talent, and in this regard, the region needs to have all the building blocks in place as the attraction and retention of world-class talent becomes increasingly competitive on a global level,” said Ms Leahy.
Amongst Ibec’s priorities for the West are:
- Addressing housing and infrastructure challenges
- Transitioning towards a new growth model with Net Zero energy powered by Atlantic offshore wind resources
- Adapting businesses to the new economic realities
- Enhancing capacity and skillsets to achieve sustainable development objectives
- Investment in people and skills
- Creating competitive advantage through digitalisation
- Innovation as a key driver of productivity growth
Connacht Tribune
Survey finds one in five retailers in Galway want to go fully cashless
One in five Galway businesses want to go fully cashless, as the move towards card payments and tapping continues unabated post-Covid.
In all, 22% of Galway businesses would like to be fully cashless, according to a survey carried out by BOI Payment Acceptance (BOIPA), a provider of payment technology solutions, which asked Irish businesses about the current payment landscape as well as business confidence and concerns.
Over one-third (36%) of Galway businesses were unaware there is no contactless limit on mobile wallets – just below the national average – while 54% believe the increase in card over cash transactions has helped them run their business.
Six out of ten Galway businesses expect to grow this year despite the cost-of-living crisis and running costs dominating as key concerns; 62% believe their business will grow over the next twelve months despite global economic uncertainty.
Unsurprisingly cost-of-living increases and running costs were the main concerns the majority of businesses had.
For more, read this week’s Connacht Tribune.
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