Mercedes-Benz drops prices

By Gerry Murphy

With the new car sales bonanza in full swing to try and lure customers to the brand, Mercedes-Benz in Ireland has announced that it is introducing a 10% reduction in the price of all Mercedes-Benz passenger cars with immediate effect.

Mercedes-Benz management say that this reduction will apply for a limited period and it will be implemented evenly across all models and all model segments, free of any terms and conditions.

We may ask why Mercedes-Benz is doing this now given that the brand has enjoyed a very successful year so far. According to the company chiefs the intention behind the price reduction is twofold: One, to maintain market impetus as the industry faces into a new sales year and, two, to give support to a dealer organisation in its efforts to combat the effects on new car sales here following the movement in currency values from the recent Brexit result.

To date, Mercedes-Benz passenger car sales in Ireland for 2016 have increased by 44% compared to last year.

Stressing that the initiative is being taken to counteract what may turn out to be a short-term situation, Mercedes-Benz in Ireland said that, “this new pricing arrangement will extend for a limited period only and in that regard motorists who may wish to avail of it are advised to contact their authorised dealer and make appropriate arrangements as soon as possible.

Meanwhile, the new Mercedes-Benz E-Class Estate, now in its sixth-generation, is on the way to Mercedes dealers’ showrooms this month. Styled and equipped along lines similar to the new Saloon, the new E-Class Estate offers innovative engineering and a compelling concept of space that Mercedes-Benz says ‘makes it the most intelligent estate they have ever built.’

Visually, it has a longer, sleeker, less upright look, thanks to its high beltline, short overhangs, long wheelbase, large wheels and low, stretched side windows. For the first time, roof rails are organically integrated as part of the standard equipment.

As with the Saloon, its frontal appearance varies depending on the chosen design and equipment line. The Exclusive line has a classic radiator grille with bonnet-mounted star, while more sporty Avantgarde and AMG lines have the star motif centred within the grille.

For more, read this week’s Connacht Tribune.