McDonagh committed to the Irish beef trade

A Galway based fast food chain is set to boost beef returns in this country with the announcement of its first Irish 100% fresh meat burger.

It’s a tasty and tempting announcement from the Managing Director of Supermac’s who will now be serving fully meaty five ounce beef burger to his customers.

The fast food company with outlets all over the country now pumps in more than €20 million per annum to the beef industry which comes as a major boost to the industry.

The announcement took place at the annual Tullamore Show when Pat McDonagh a financial commitment to Irish farmers as a direct result of his 100% fresh beef burger.

Agriculture Minister Simon Coveney and IFA President Eddie Downey were also present to hear the announcement from the fast food king.

Those present heard that Supermac’s spend with Irish farmers spanned across a wide range of producers including beef, chicken, dairy and vegetables.

The company is a member of both the IFA and the Irish Grassland Association and regularly features at key agricultural shows including the National Ploughing Championships, the Tullamore Show and Teagasc open days.

Mr. McDonagh said that he was excited by the introduction of the fully Irish beef burger.

“We are using fresh premium cuts of Irish beef, which are never frozen and the burger is cooked to order every time.

“We have overcome all potential challenges which serving a fresh beef burger in prime condition to customers could possibly present.

“The feedback on the product which has been piloted in a number of restaurants ahead of its nationwide roll out over the past few weeks has been extremely positive”, he said.

The restaurant chain was established in Ballinasloe back in 1978 and has since gone on to be a huge success in towns and cities right across the country.

It is now estimated that Supermac’s now serves around 320,000 customers on a weekly basis.

Minister Coveney said that the announcement by Supermac’s was a very welcome development for Irish farmers and the beef industry as a whole.