Marketing Initiative Launched for Connemara

Date Published: 10-Jul-2008

MINISTER Eamon O Cuiv this week officially launched Fáilte Ireland West’s new marketing initiative which aims to heighten awareness of the Connemara region for holidays both in the home and overseas markets, and to drive overnight business to the Connemara region.

In a joint funding partnership between Fáilte Ireland, the Department of Community, Rural & Gaeltacht Affairs and tourism interests in Connemara, the new campaign – lauched at the Station House Theatre in Clifden on Monday evening – includes a new brochure in English, French and as Gaeilge, a new web site (www.discoverireland.ie/connemara), and a radio and press advertising campaign in the Irish market.

A new identity has been created for the Connemara brand. The new logo displays the name Connemara with a symbol incorporating five different elements that one would associate with the region including mountains, the Connemara pony and the Sean Nós style of dancing. The strapline Wild at Heart’ appears underneath and a version as gaeilge, ‘Fiáin go Smior,’ is also in use.

As well as the domestic marketing campaign, a campaignwas also carried out in France and Italy.

These are the fastest growing markets in terms of numbers of visitors to Ireland. The west is their preferred area to visit after Dublin and they have a strong awareness of the Connemara brand and the
experience it can deliver.

To coincide with the recent…