Let the happiness hug you without reaching for reality

A Different View with Dave O’Connell

Years ago, there was a television ad which showed a Bond-like Action Man, dressed head to toe in black, shinning up a drainpipe and leveraging open a window to deposit a box of Milk Tray on a young lady’s dressing table.

And it did not lead to an upsurge in young lads breaking into the upper floors of family homes to leave boxes of chocolates in boudoirs.

Equally, when Sally O’Brien’s pen pal in the Harp ad (ask your parents) was painting a picture as to how hot it was under the midday Saharan sun, he told her you could fry an egg on the rocks – but we all still stuck with the pan because we knew that rocks weren’t the most hygienic place to start your fry.

We also know that not alone is Daniel O’Donnell not a registered gas installer, but his week as a client on Dermot Bannon’s Room to Improve would suggest that DIY of any sort isn’t his forte. But it’s still a cracking ad.

Equally, in all probability Joe McKinney can’t dance like he did in the Guinness ad, and – even though he was shamefully paid to sit in one by the News of the World – Bertie Ahern doesn’t live in a fridge.

Yet Covid-19 seems to have left some of us with an inability to separate reality from fantasy.

Because apparently the best ad of the Christmas is going to lead to an upsurge in grandparents and grandchildren hugging each other until they’re enveloped in a fatal fog of Coronavirus.

You know the ad at this stage – the little fella asking: “Will he come this year?” as if he is worried that the Covid rules may affect Santa’s visit.

For more, read this week’s Connacht Tribune.

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