Helping businesses tap into their own strengths

A Galway man who found his niche was in marketing strategies has now written his first book to help businesses thrive by tapping into their own strenghts.

Galway City native John Mulry believes that anyone can achieve success in life, either in business or on a personal front by setting a goal, investing in it and then acting on it.

‘Your Elephant’s Under Threat’ is John’s first book, which will be launched this Friday and will hit the bookshelves this weekend.

Part memoir, part guide to personal and business development, the book details his own story from feeling lost after finishing college to feeling unhappy working in the corporate world of finance.

His degrees are in finance and economics but a sense of unfulfillment led him to South America where he says he transformed, not only through voluntary work but through seeing how others can be happy despite lives of hardship and extreme poverty.

John admits he has always been fascinated by America and he started studying business motivational gurus – not only reading their books and online material but actually attending their workshops, in the US and the UK.

He is a firm believer in investing in yourself and/or your business, in consuming that relevant material and in acting upon it.

He worked for a while in fitness and training in the Hotel Meyrick on his return to Galway but found the motivational side more interesting, which led him to starting his own blog.

“I realised that the concepts that were being put into action in the US by businesses were not being used here in Ireland so I started going to more and more seminars in the UK and US. I am now in partnership with GKIC, one of the US’s biggest marketing strategists companies and I am sharing those in monthly workshops in the Ballybane Enterprise Centre,” said John who is from Ballybane and has founded his own Expert Success Academy.

He believes that Irish people could learn a lot from the optimism and the “I can do” mentality of the Americans and is determined to help as many Irish businesses as possible.

For more, read this week’s Connacht Tribune.