Galway café stars in ad series

The owners of a thriving Galway city café will feature in a new EU-funded advertising campaign – designed to reinforce consumer confidence in dairy products.

Jennifer Power and Graham O’Riordan, owners of the Little Lane Coffee Company, are one of seven foodservice outlets from across the country to feature in the new advertising campaign for the National Dairy Council.

The EU-funded campaign is supporting the foodservice industries impacted in Ireland, France, Denmark, Belgium and Northern Ireland during the Covid-19 Crisis.

Bord Bia estimated that the food industry in Ireland contracted by almost half during the pandemic crisis where restaurants, pubs, hotels, coffee shops, workplace, hospitals and educational canteens were all forced to close.

The campaign will be a mix of outdoor, print and online media and is designed to reinforce the impact and to restore the consumer confidence in dairy products.

Interestingly recent research undertaken by NDC showed a 48% increase in dairy consumption during the pandemic.

Nearly one third of young adults without children indicate that their consumption of dairy products has increased since the beginning of the Covid-19 lockdown.

For more, read this week’s Connacht Tribune.

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