Ford offers seven year waranties, price cuts and 0% finance in bid to lure 2017 buyers

By Gerry Murphy

As the 171 January new car market draws near, Ford has announced a range of offers as part of the company’s ‘171 Real Deal’ sales event.

Extended warranties have become a key selling point for car manufacturers in the past with Kia offering a seven-year warranty for a number of years now. Mitsubishi followed with an eight-year warranty offer and now Ford have seen the light and are offering a new seven-year version for the coming year.

Indeed the selection of offers ahead of the New Year sales bonanza means that buyers can also avail of a low finance offer of 0% and price reductions.

The 171 Real Deal event includes reductions on ‘top of the range’ versions of several of Ford’s most popular models including: Ford Fiesta Titanium with a reduction of up to €3,000, a new Ford EcoSport reduced by €3,850 and a Ford Focus Titanium coming down in price by up to €3,750.

You will also be able to buy a new Ford Kuga Titanium + which is down by up to €4,250 and the Ford Mondeo Titanium + with a reduction of up to €2,200

Kuga Titanium + is a prime example of what can be availed off in the Real Deal offers.  The new car is available with partial leather trim; SYNC 3, the latest version of Ford’s cutting-edge interactive entertainment and communications technology, with 8-inch touchscreen; hands-free tailgate; keyless entry/start; rear parking sensors; and powerfold mirrors – all for the low price of €29,955.  Plus buyer can enjoy the peace of mind of the new Ford 7-year warranty.

Also new to the range, the all new Ford KA+, combining style and economy motoring with spaciousness in a small car package, is available with 0% finance from just €29 per week (KA+ Studio).  KA+ is a small car with big spec, for example, the KA+ Zetec model includes 15” alloys, manual air conditioning, SYNC, cruise control, leather steering wheel with remote audio controls.

The 171 Real Deal event also sees the launch of the all new ST-Line, specially produced versions of the Fiesta, Focus, Mondeo and Kuga that deliver bold new styling, inside and out, that is inspired by Ford Performance models which are available with an attractive ‘Real Deal’ price discount OR the 0% finance offer.  For example, the sporty Focus ST-Line 1.5 litre TDCi 120PS model is available for the reduced price of €23,090 or customers can opt for 0% finance on the model.

The exciting ST-Line models feature sport suspension and body styling; unique alloy wheel designs; and sport seats, perforated leather steering wheel and alloy pedals for the interior.

Commenting on Ford’s 171 Real Deal offers, Ciarán McMahon, Chairman and Managing Director of Ford Ireland, said: “When you look at it, our Real Deal event really has something for every kind of motorist, going from our stylish new KA+ all the way through the range up to the sporty new ST-Line models, no matter what your needs are, there is a great value model there to suit.”