Entry prices for new Kia model forcing other manufacturers to lower asking prices

Even though sales of C-segment cars are diminishing with the continued growth of the SUV sector, they still make up a sizeable portion of the European and national car park. Now in its third generation, the new Kia Ceed – designed, developed, engineered and built in Europe – strengthens Kia’s presence in the field and they are anxious to grow their market share.

Driving this new car with a 1.4-litre diesel engine this week only goes to prove that Kia have a car that has matured over the last decade and with its charming looks, a cleverly displayed interior packed with all the latest technologies it feels better on the road and more engaging drive.

Lower, wider, and with a longer rear overhang than the car it replaces its straight lines replace the rounded-off edges of its predecessor, evolving the front of the car with a wider ‘tiger-nose’ grille and lower air intake, and precise, linear shapes framing its ‘face’. The new model features ‘ice cube’ LED daytime running lights similar to earlier Kia GT and GT Line models. At the rear, new LED daytime running lights give the Ceed greater visibility – and recognition – on the road.

Kia will not be producing the Ceed in a three-door form, but sharing near-identical dimensions to the five-door hatchback, the Ceed Sportswagon (estate) features a longer cargo area and rear overhang.

The rear overhang is extended by 115mm (now 1,070mm) compared to the outgoing model. At 4,600mm in overall length – 95mm longer than its predecessor – the new model offers significantly more cargo space.

For more, read this week’s Connacht Tribune.

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